Daisy Rays founder, Rachael Percival
is a keen surfer and has, in the past, spent may weekends around the beaches
of North Devon, living out of camper vans, so she understands the "one
small bag for a whole
Daisy Ray was born
The idea for Daisy Ray Ltd came to me while I was
walking along the beach on an autumn day when I first moved to Devon in
2002. I had loved making my own clothes for years and had just created
the 'long wrap'. I'd had loads of compliments about this particular skirt
whether I was wearing it out with my surfing friends and at work. Then
it occurred to me that this kind of versatile clothing is exactly what
wave widows like me needed and the concept behind Daisy Ray was born.
"The novelty of wearing the same pair of
tracksuit pants for three days running soon wore off"
Before we moved to Devon, my husband and I lived out of a camper EVERY
weekend for two years to spend any spare time we had near the surf. The
novelty of wearing the same pair of tracksuit pants for three days running
soon wore off, but with only enough space for one small bag each, I always
had a problem deciding what to bring. I had to make sure that whatever
clothes I decided to pack could be hauled on quickly over a cold damp
body. And after a couple of hours battling with the winter surf, there
had to be no unnecessary tugging for my tired, limp arms. Oh, and I still
quite fancied looking like a girl and not a bag of washing.
wrap' was perfect. I could be out of my wetsuit and into my cosy long
skirt while all my friends were still hopping around freezing cold with
their jeans stuck to their ankles. That meant I got the first cup of tea
too. But I wasn't smug….. well maybe just a bit!
I started experimenting with fabrics. I made long
wraps for work in smart linen and wool while the ones I wore to the beach
were in cord or denim. I had other ideas for trousers and short skirts
too all with the same versatility in mind. And aside from practicality,
I could wear to work clothes that reminded me of the beautiful Devon beaches
that I loved.
The Daisy Ray idea took another exciting direction when a couple of my
friends were expecting babies. The adjustable design of the 'long wrap'
waistband meant that the skirts could grow with the girls and then shrink
back with them after the arrival of their babies.
"That day when I was walking along the beach, I decided that
there was definitely a need for clothes that female surfers could wear
that were neither jeans nor combats..."
...just don't expect the boys to understand...!